PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy the inventor of 3-wheelers. PVPL commenced its Indian operations in the year 1999 with the launch of the brand apé which was an instant success and has grown from strength to strength over the years. Its superior product features and benefits coupled with world class customer service has earned apé a loyal & growing customer base. apé is firmly established in the hearts and minds of customers as a dependable brand that helps them maximize their business earnings. apé vehicles are engineered for higher fuel efficiency rugged performance and outstanding load carrying capability. Living up to Piaggio’s core philosophy all PVPL vehicles conform to the most stringent emission norms.

With an aggregate market share of 41% in the 3w industry and 56% in the 3w cargo segment in 2009 PVPL has firmly established its position as an undisputed leader in the 3w domestic market. This impressive growth trajectory would not be possible without PVPL’s advanced R&D center modern manufacturing unit and stellar network. In the past 10 years over 1 million Indian transporters have trusted apé for total dependability reliability and profitability. Today over 300000 tonnes of cargo is transported daily across the country on the apé.

Piaggio India has successfully introduced state-of-the-art products with world class technology in India. Its reputation is built on its efficient network of over 804 touch points across India providing world class Customer Care.

Piaggio India has also entered the sub-1-tonne 4w cargo segment recently with the launch of apétruk and apétruk plus. These products are gaining good acceptability in the market due to their great look comfort higher mileage loadability and lower maintenance cost.